Simplicity Car Care is proud to announce the opening of its newest location in Prince George, British Columbia. Riverside Collision is a local Prince George collision repair shop that has recently joined Simplicity Car Care to help support their growth in the industry. 

Riverside Collision was established in 1991 with only two bays and a mission to deliver quality collision repair to customers. Since then, they have expanded to eight bays and continue to pride themselves on top-quality service that has led to satisfied, loyal customers. 

Pierre Indaburu, Owner of Riverside Collision, is looking forward to the future with Simplicity Car Care and moving his business in a positive direction within the industry. “We had been looking for a banner for our shop and after two years of research and homework we decided to go with Simplicity Car Care,” recalls Pierre. “We liked their ideas on improving business practices and look forward to implementing their policies to see an increase in our sales.”

Over the last few years, Riverside Collision has been a proud supporter of BMX Supertrax, the Little Britches Rodeo, and Youth Girls Softball in Prince George. These commitments will continue to connect Riverside Collision to the community as a Simplicity Car Care Centre. 

“We are proud to welcome Pierre Indaburu and his team to the Simplicity Car Care family,” says Domenic Ieraci, President of Simplicity Car Care. “Pierre has carried a long-standing reputation for delivering a tremendous client experience and is considered a steward of the community. There were obvious synergies between our companies which made this partnership a perfect fit. 

“We’re excited about our ability to process vehicles approximately 28% faster than the average Canadian collision repair centre. This will help increase the overall speed of the repair and drive down the average cost per claim—enabling insurers such as ICBC to reduce costs and provide a better overall experience for the end user.”