Simplicity Car Care has just launched its new French branded name, Simplicity Soins d’Auto, as the company begins its expansion in the province of Quebec.

“Quebec plays an important role in what it means to be Canadian, as this great province is at the centre of French-speaking culture in North America. Quebec has an incredibly rich heritage, and we look forward to embracing this distinct culture and honoring its values.” Domenic Ieraci, President Simplicity Car Care.

The company is undergoing a complete translation process to its entire platform.

“We are committed to providing first-class support and service to all our franchisees in Quebec. As part of that promise, we are undergoing a complete translation process to all our systems, training tools, back office and website. Our call centre will also be bi-lingual in order to serve our customers in their language of choice.” Domenic Prochilo, Vice President, Simplicity Car Care.

New Franchise Opportunities in Quebec

Simplicity Car Care is expanding its network in Quebec and is actively seeking independent collision repairers who want to grow their business and enhance their quality of life. “Since we entered the Quebec market in the third quarter of 2020, the response from the collision repair community has been very positive. Our team is actively speaking with collision repairers in Quebec as we look to partner with committed and capable collision repair owners who want to grow their business. We invite collision owners to visit: to learn how Simplicity Car Care can help you achieve your professional and personal goals.” Domenic Ieraci, President, Simplicity Car Care.

 Growing the Quebec Team

The company is currently recruiting its Quebec-based team for the roles of Field Conversion Manager and Business Development Manager. For more information on these roles, please contact or submit your resume at:

About Simplicity Car Care

Simplicity Car Care is one of Canadas fastest growing automotive franchises with 50 locations throughout Ontario, Alberta, Quebec and New Brunswick. The Simplicity Car Care platform provides independent collision repairers with the support and tools that help drive sales, manage operations, and enhance the client experience. The company’s vision is to make car care simple and affordable for every vehicle owner in the world.

For more information contact:

Domenic Prochilo

1 800 871 7612